The HOVR Turbulence 2, originally forecasted at 170,000 pairs for $90, was elevated to $100 and forecasted at 500,000 pairs after its first season. Designed for high school athletes seeking a balance of flexibility and cushioning, the shoe was shaped by direct feedback from track and cross-country teams at my old high school in Iowa.

This shoe was intially briefed as a heathered upper. I felt that could be expanded upon, so I developed a 3 color circular knit with my materials developer, Yaqin Fu. I focused on pushing the silhouette into a more sporty space, obsessing the dimensionality of the circular knit, and the material finishes.

The HOVR Turbulence 2 has since become Under Armour’s top men’s bestseller for three seasons, with its lifecycle extended at DSG and JD Sports. The Hovr Turbulence 2 is the only UA shoe outside of Curry Brand at Footlocker.